Why trade printers need different software
Trade and wholesale printers serve resellers, brokers, and agencies — not the end consumer. Their software needs are different from a direct-to-consumer print shop.
They need: invisible branding (the reseller's brand on the storefront, not the printer's), customer-segmented pricing (every reseller has a different rate), and multi-tenant administration (each reseller manages their own end customers).
White-label portals
PrintIntegrator's Enterprise tier deploys white-label portals — separate domain, separate branding, separate catalog per reseller. The print queue routes back to your central production system; the reseller never sees your operation.
Customer-specific pricing
Each reseller gets a rate card. Within a rate card, sub-customers can have further overrides. The pricing engine resolves the effective rate at checkout based on who is logged in. No spreadsheets, no manual adjustments.
Production routing
On the Odoo edition, orders from all reseller portals land in a single MRP queue tagged by source portal. Your press operators see the same kanban regardless of which reseller sent the job. Reporting and revenue attribution roll up by reseller in Odoo Analytics.