Single-site shops produce everything they sell. Brokers, marketplaces, and multi-region operations route jobs across multiple production partners. PrintIntegrator handles both — and the routing rules sit in admin configuration, not in custom code.
This is the feature that lets a small ops team run what feels like a national or international print operation without owning every press.
Routing rules
- Geographic — route to the partner closest to the shipping address
- Capability — route apparel to apparel partners, packaging to packaging partners
- Capacity — when partner A is at capacity, fall through to partner B
- Cost — pick the partner with the best margin for this job's spec
- Customer preference — VIP customer always routes to the partner who handled them last
- Hybrid — combinations of the above with operator override
Partner integration
Each production partner connects through one of several methods: PromoStandards XML (for supplier networks), the PrintIntegrator partner API (HTTPS JSON), email + attached PDF (for partners without an API), or direct integration with their MIS (PrintIQ, Tharstern, EFI Pace).
When a job routes to a partner, the print-ready file, job specs, and customer shipping address transmit to the partner. The partner produces and ships. Status updates flow back through the same channel.
Margin and reporting
Per-partner cost is tracked separately from customer revenue. Reports show margin per partner, per product, per region. When a partner consistently runs over deadline or under-delivers on quality, the report shows it without needing to hunt through individual jobs.
Operator override
Routing rules cover ~95% of jobs. The other 5% — VIP customers, edge-case specs, equipment failures — get manual routing. Operators reassign jobs in the kanban; the new partner sees the work appear in their queue.