Pricing in personalized print is non-trivial. The cost depends on quantity (tiered), substrate (paper vs board vs fabric), finishing (lamination, foiling, scoring), production speed (standard vs rush), and sometimes the customer (trade rate vs retail rate).
The dynamic pricing calculator lets you configure all of this without writing code. Customers see the price update in real time as they configure. You see consistent rules applied at checkout.
Calculator inputs
- Quantity (with tier breaks at any thresholds you set)
- Substrate / paper stock (each with its own per-unit and setup cost)
- Finishing options (lamination, foiling, die-cutting, scoring, perforation, drilling)
- Rush surcharges (next-day, two-day, standard)
- Per-customer rate cards (B2B accounts, trade resellers)
- Volume discounts beyond standard tiers
- Setup fees (per-color, per-plate, per-location)
Substrate multipliers
Each substrate ships with a base rate and optional substrate-specific surcharges. Switching from 100gsm to 350gsm paper triples the per-unit material cost; the configurator handles that automatically.
Customer-specific pricing
Logged-in B2B customers see their rate card prices. Anonymous customers see retail. Verified resellers see trade. The calculator resolves the effective rate at checkout; no manual overrides, no spreadsheets.
Quote requests for complex jobs
For jobs the calculator can't size automatically (very large quantities, unusual substrates, custom finishing), the customer hits "Request quote" and the job lands in your quoting queue. The standard configurator covers ~85% of jobs without requiring manual quoting.