Roadmap
What we're building next.
Public roadmap at quarter granularity. We don't commit to dates on individual items — research items often outgrow research, and planned items sometimes get cut. The themes are stable.
Q3 2026
Q3 2026 — Shipping now
Sanity v4 migration
Sanity v4 upgrade path
ShippingTested migration path from Sanity v3 to v4 with zero schema changes. Auto-update rollout for managed Studios.
Studio multiplayer presence
In progressSee who else is editing a document in real time. Useful for content teams.
Designer + preflight
AI-assisted preflight suggestions
In progressResolution upscaling recommendations, font fallback suggestions, contrast warnings. Runs on customer upload, never blocks submission — surfaces fixes.
Designer multiplayer mode
In progressMultiple designers collaborating on a single design — for agency clients with multi-person approval workflows.
Q4 2026
Q4 2026
Production + fulfillment
Production capacity planning
PlannedForecast bottlenecks based on inbound order velocity. Flag jobs at risk of missing deadline before they slip.
Native Gelato fulfillment connector
PlannedPush print-ready files directly to Gelato's global fulfillment network. Already supported via generic webhook; native connector adds tracking + cost-back sync.
Regional infrastructure
Singapore-hosted region
PlannedManaged hosting in ap-southeast-1 for customers serving APAC. Reduces TTFB significantly for SG/AU/JP storefronts.
Q1 2027
Q1 2027
B2B + brand kits
Brand-kit approval workflows
PlannedConfigurable multi-step approval (designer → brand team → procurement) before B2B orders proceed to production.
Per-buyer pricing on B2B accounts
PlannedCustomer-specific rate cards already exist; this adds per-buyer overrides for enterprise accounts with multiple purchasers.
Developer experience
Public REST API v2
ResearchingCleaner, OpenAPI-spec-first version of the order + product + designer APIs. Backward-compatible with v1 for 12 months.
Webhook signing v2 (HMAC-SHA384)
ResearchingUpgraded webhook signature scheme. Currently HMAC-SHA256. Will overlap for 6 months before deprecation.
Researching
Researching
Long-horizon bets
Headless designer SDK
ResearchingStandalone designer component for shops on platforms we don't natively support (BigCommerce, Magento, custom). Ships only if we can keep file output quality on par with the embedded designer.
Print-MIS scheduling integration
ResearchingTwo-way sync with Tharstern, EFI Pace, PrintIQ that respects MIS scheduling rather than independently scheduling jobs. Currently one-way push.
On-press color calibration loop
ResearchingClose the loop from press color measurement back to designer preview. Niche but valuable for shops with calibrated workflows.
What's not on the roadmap (and why)
We're often asked about three things that we've deliberately decided not to build:
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Built-in fulfillment marketplace
We integrate with fulfillment partners (Gelato, Apliiq, contract printers) but don't run our own production network. Marketplace economics conflict with our one-time-license positioning.
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Customer-facing AI image generation
Generative AI for design is everywhere, and customers ask. We've trialed it on three storefronts; conversion lift was small and complaint rate on color reproduction went up. We'll revisit when the underlying tech stabilizes.
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Per-order pricing model
No matter how attractive the unit economics look. The flat $19/month is the product; charging per order would be a different product, and a worse one for the shops we build for.