The promo distributor catalog problem
A typical promo distributor manages 50,000 to 200,000 SKUs across thousands of base products. Each base product (pen, mug, tote, polo) has dozens of color/size variants, multiple decoration methods (screen-print, pad print, laser, embroidery, sublimation, debossing), and per-decoration pricing tables.
Most personalization software is built for shops with a few hundred SKUs. Push 50,000 SKUs into Printify or Customily and you are doing it wrong.
PromoStandards-friendly import
PrintIntegrator imports PromoStandards-formatted catalogs from major suppliers (Sanmar, S&S Activewear, Alphabroder, PCNA, HALO) via XML/SOAP or CSV. The import preserves variant hierarchies, decoration locations, and supplier price tiers.
When you sell, the order routes to the supplier API (drop-ship) or to your own decoration team, depending on the rule you configure per SKU.
Decoration method drives pricing
Pricing logic for promo is non-trivial: setup fee per color per location, run charges that decrease in tiers, surcharges for over-imprint, free PMS color matching above quantity X. PrintIntegrator's pricing calculator handles all of it through configuration — no custom code.
The customer sees a real-time total as they configure. The price changes when they switch from one-color to four-color imprint, when they cross a quantity break, or when they add a second imprint location.
Corporate company stores
For distributors selling into Fortune 500 buyers, the differentiator is the company store. PrintIntegrator deploys per-client portals — separate brand, separate catalog, separate approval workflow, single back-end.
Procurement teams approve orders within budget caps. Employees order from a constrained catalog. The brand team approves new product additions. Each role gets the right interface; the orders all land in your fulfillment queue.