The online design studio is where the customer does the work that used to land in your design queue. Layout, typography, color, image placement, and proof generation happen in the customer's browser, on your domain, in your theme.
It runs without a plugin install. It runs on phones and tablets. It does not depend on the customer having Photoshop, Illustrator, or Canva — though it imports files from all three.
What it does well
The studio handles the operations that 90% of personalized print orders need: drag-and-drop text and images, font selection, color picker (with brand-kit constraints when you want them), template starting points, image upload with preflight, and live preview.
For text-heavy products like stationery, business cards, and invitations, the studio supports advanced typography — kerning controls, OpenType features, ligatures, true small caps. For image-heavy products like photo books, posters, and apparel, it supports drag-to-crop, focal-point selection, and intelligent auto-fit.
What it deliberately does not do
It is not a Photoshop replacement. There are no layer effects, no path operations, no compound filters. We tried that in version 1 and it confused customers more than it helped. Version 2 cut everything that wasn't proven to lift conversion.
If your customers need genuine design tooling — agency clients, sophisticated artwork — they upload from Adobe or Affinity, and the studio handles the layout and preflight side.
Brand-kit constraints
For B2B customers, the studio respects a brand kit you configure: locked logo placement, approved typography, approved color palette. The customer customizes within the guardrails. Approval rates on the first proof go up significantly when the guardrails do their job.