Brand hit £80K/month revenue on Shopify with Printful fulfillment. Marketplace markup was eating ~32% of every order. Customer email list belonged to Printful, not the brand. Growth past £100K/month felt impossible without owning the unit economics.
Case study
Placeholder Apparel Co.
Apparel & DTG · United Kingdom
D2C apparel brand cut Printful margin loss and brought fulfillment in-house with PrintIntegrator on Shopify.
Margin per shirt
+14 pts
vs Printful
Customer email capture
100%
previously 0%
Personalization conversion
+28%
with 3D preview
Monthly revenue
£140K
+75% in 6 months
The challenge
The solution
Installed PrintIntegrator for Shopify in 2 weeks. Kept Shopify checkout. Migrated fulfillment to a contract DTG printer in Manchester. Brand kept full customer relationship; per-shirt margin recovered ~14 percentage points.
“Owning the customer list was the real win. Margin recovery was the obvious one but the email database is what compounded over the next year.”
Placeholder Founder
CEO · Placeholder Apparel Co.
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