Photo book brand had an aging in-house personalizer (Java applet from 2014) that didn't work on mobile. Mobile traffic was 68% of visitors but only 22% of orders. Conversion on desktop was 4.2%; mobile was 0.9%.
Case study
Photo book brand
Photo books & gifts · Singapore
Photo book brand replaced legacy in-house personalizer with PrintIntegrator + WooCommerce. Mobile conversion rose 47%.
Mobile conversion
+47%
now 1.3%
Order completion time
−38%
mobile
Cart abandonment
−21%
Average pages per book
32 → 41
more books finished
Illustrative case study based on a representative customer profile; the client name and identifying details are anonymized, and figures reflect typical outcomes on comparable engagements.
The challenge
The solution
Migrated to PrintIntegrator for WooCommerce with the WebGL designer. Photos auto-upload from the customer's phone; spread layouts adapt to lay-flat binding rules; mobile rendering at 60fps on a five-year-old phone.
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